Secondary Data Flashcards
(4 cards)
1
Q
What is secondary Data?
A
Data previously collected for some purpose other than the one at hand.
2
Q
Why we should be concerned about secondary data?
A
- Easily available
- Save time and dollars
- Generate new insights from previous analysis
- Identify trends
- Multiple sources
3
Q
Disadvantages of secondary data?
A
- Outdated info
- Variation in the definition of terms
- Differences in units of analysis
- lack of info to verify data accuracy
4
Q
What is fact-finding?
A
- identifying consumption patterns
