Projective Techniques

Question 1

What is an association technique?

Answer 1

An individual is presented with a stimulus and asked to respond with the first thing that comes to mind

Question 2

What are completion techniques?

Answer 2

• projective technique in which respondents are asked to complete a sentence or story

Question 3

Advantages of projective techniques

Answer 3

• Elicit responses that respondents would be unwilling or unable to give
• useful when issues are personal, sensitive or subject to strong social norms
• Subconscious
• Encourage creative and emotional responses

Question 4

Disadvantages of projective techniques

Answer 4

• Highly trained interviewers are needed
• Expensive and time-consuming
• Risk of interviewer bias
• Potential for misinterpretation