Interviewers and Focus groups

Question 1

What is Quantitative research?

Answer 1

uses formal standard questions and predetermined response options in questionaires or surveys administered to large numbers of responders

Question 2

What is Qualitative research?

Answer 2

Collection of data in the form of text or images using open ended questions observation, or existing data.

Question 3

What are the Advantages of qualitative research?

Answer 3

• Data can be collected quickly
• Richness of data
• validity

Question 4

What are the Disadvantages of Qualitative research?

Answer 4

• Lack of generalizability
• Difficulty in estimating the magnitude of the thing being investigated
• Low reliability
• difficult to find well-trained investigators, interviewers and observers
• Reliance on subjective interpretive skills

Question 5

What is a funnel question?

Answer 5

Asking questions in a sequence from general to specific

Question 6

What is a focus group?

Answer 6

an interview conducted by a trained moderator in a non-structured and natural Manner with a small group of respondents

Question 7

what is the typical size of a focus group?

Answer 7

6-10 respondents

Question 7

What is a indepth interview?

Answer 7

one-on-one basis, using extensive probing to uncover the respondent’s motivations and attitudes. Depth, flexibility, and comprhensiveness of information