Survey research Flashcards
(9 cards)
1
Q
What is survey research?
A
- Collect primary data using a questionnaire
- efficent and quick means of collecting a large sample
2
Q
Disadvantages of survey research?
A
Results depend on the quality of the survey and sampling methods
3
Q
What is a random sampling error?
A
- the difference between the result obtained from a sample and that of the population
- caused by the size of the sample
- reduced by increasing the size of the sample
4
Q
What is non-sampling error or systematic error?
A
- bias
- Error not related to sampling
- Controllable
- Cannot be directly measured
5
Q
What is non response bias?
A
- a bias that occurs when the final sample differs from the planned sample
6
Q
What is response bias?
A
- bias that occurs when respondents give inaccurate answers, either intentionally or unintentionally
7
Q
What is acquiescence bias?
A
- Bias occurs when individuals tend to agree with all questions or to concur with a particular position
8
Q
What is interviewer bias?
A
- Arises when the presence of the interviewer influences respondents answers
9
Q
What is social desirability bias?
A
- Bias cause because respondents wish to create a favourable impression
