Questionaire Design Flashcards
(13 cards)
1
Q
What are the two basic criteria for questionnaire design?
A
- Relevance
- Accuracy
2
Q
What are personal interviews good for?
A
- Best for more open-ended and exploratory studies and when visuals or product interactions are required.
3
Q
What are telephone interviews good for?
A
- Short questionnaires
4
Q
What are mail and online surveys good for?
A
- Useful for collecting information about sensitive issues such as health, criminal behaviours, drug taking and personal relationships
5
Q
What is simple dichotomy?
A
- A fixed alternative question that requires the repsondent to choose one of two alternatives
6
Q
What is a determinant Question?
A
- A fixed alternative question that requires the respondent to choose one response from multiple alternatives.
7
Q
What is a frequency determination question?
A
Asks for an answer about the general frequency of occurrence
8
Q
What to avoid in questions?
A
- Complexity
- Leading questions
- Loaded questions
- Ambiguity
- Double barrelled items
- Making assumptions
- burdensome questions
9
Q
What is a leading question?
A
- A question that suggests or implies specific answers
10
Q
What is a loaded question?
A
A question that suggests a socially desirable answer or is emotionally charged
11
Q
What is a filter question?
A
Screens out respondents who are not qualified to answer a second question
12
Q
What is the funnel technique?
A
Asking general questions before specifc questions in ordwe to obtain unbiased questions.
13
Q
What is a branch question?
A
- A filter question used to determine which version of a second question will be asked
