Research Process Flashcards
(7 cards)
1
Q
What are the stages of the research process
A
- Defining the problem
- Planning the research design
- Planning the sample
- Collecting the data
- Analysing the data
- Formulating conclusions and writing the final report
2
Q
What is the process of defining the problem
A
- Ascertain the decision maker’s objectives
- Understand the background of the problem
- Isolate and identify the problem, not the symptoms
- Determine the unit of analysis
- determine the relevant variables
- State the research questions and research objectives
3
Q
What is the iceberg principle?
A
When the business doesn’t know what the actual problem is only the symptoms of the problem.
4
Q
What are the three main types of research design?
A
- Exploratory
- Descriptive
- Causal
5
Q
What is explorartory research?
A
techniques used when little is known about the research problem. Used to narrow down the research scope.
6
Q
What is descriptive Research?
A
to describe characteristics of a population
7
Q
What is Causal research?
A
used to identify cause-and-effect relationships among variables
