1.1.3 market positioning

Question 1

what’s market positioning

Answer 1

The business decides where they want to position the product in the market with regard to price, quality, branding, and customer perception

Question 2

what’s the Importance of Market Positioning

Answer 2

Helps businesses differentiate their products and attract the right customers.

Question 3

what are some positioning strategies

Answer 3

quality
price
features
benefits
target audience

Question 4

what is differentiation

Answer 4

Making a product stand out from competitors by highlighting unique features or benefits.

Question 5

whats a target market

Answer 5

The specific group of consumers a business aims to reach with its products.

Question 6

whats brand image

Answer 6

The perception of a brand based on consumer experiences and marketing efforts.

Question 7

what is competitive advantage

Answer 7

The edge a business has over competitors, often achieved through effective positioning.

Question 8

whats a positioning statement

Answer 8

A clear statement that outlines how a product meets the needs of the target market and stands out from competitors.