1.2.5 YED Flashcards
(10 cards)
what is YED
the responsiveness of quantity demanded to a change in income over a specific period of time
what is disposable income
amount of income available after all bills are payed, the higher this is the more we can charge
how to calculate YED
percentage change in quantity demanded / percentage change in income
what would a elastic good be classed as in YED
a luxury good
what would an inelastic good be classed as in YED
a necessity
how do reduce YED / make more inelastic
offer credit
decrease prices
gain customer loyalty
discount and sales
USP
if YED is greater than 1, this means
its a luxury good
if YED is lower than 1, this means
Normal good
if YED is 0, this means
its an inferior good
demand falls as income rises
demand rises and income falls
why may a business use YED
to forecast demand during economic growth or recession
help segment products by income sensitivity