1.3.2 branding and promotion Flashcards
(7 cards)
1
Q
what is branding
A
the process of creating something identifiable to stand out from competitors
2
Q
methods of branding
A
logos
slogans and jingles
sponsorships and celeb endorsements
adverts
3
Q
what is promotion
A
the process of increasing advertisement for a product, service or brand
4
Q
ways of promotion
A
incentives, deals and sales
social media
loyalty schemes
merchandise
celebs
word of mouth
5
Q
whats a manufacturer brand
A
brand owned and promoted by the company that produces the product
6
Q
whats an own label brand
A
product branded with the retailers name and is sold exclusively in their stores
7
Q
benefits of having a strong brand
A
customer recognition
competitive advantage
brand loyalty
trust and credibility
