Attitudes

Question 1

Attitude

Answer 1

-An attitude is the way in which we may act towards someone or something

Question 2

Factors influencing the formation of attitudes

Answer 2

-Peer group
-Parenting
-Religion
-Past experiences

Question 3

Three components of attitude

Answer 3

-Cognitive component is our beliefs and knowledge about something, usually formed through past experiences or from others
-Affective component is our emotional reaction to something, whether we like or dislike something
-Behavioural component is how we actually behave or respond to these feelings and knowledge

Question 4

Cognitive dissonance

Answer 4

-Cognitive dissonance is when an individual holds two or more opposing attitudes
-A new belief is introduced to challenge the current belief
-This brings the attitude components in line by removing discomfort
-The more uncomfortable an individual is, the greater the desire ot change one of their attitudes

Question 5

Factors influencing the effectiveness of “persuasive communication”

Answer 5

Persuader- a high-status persuader or more people persuading is more effective
Message- A high-quality message that is supported by evidence and well-presented is more effective
Recipient- the recipient of the message needs to be open to persuasion and not stubborn