ch 1

Question 1

benefits of studying persuasion

Answer 1

-better communicator
-learn to distinguish between fact/fiction

Question 2

negative associations with persuasion

Answer 2

-manipulation, deception, brainwashing

Question 3

positive associations with persuasion

Answer 3

-Public safety campaigns and peace accord negotiations.
-expose corruptions

Question 4

example of persuasion

Answer 4

-parents saying to their kids not to get rides from strangers

Question 5

the cornerstone of a number of positive, prosocial endeavours.

Answer 5

persuasion

Question 6

social media influencers

Answer 6

-direct connection with followers

Question 7

downside to SMI

Answer 7

-followers may not realize that brand mentions are paid promotions.
-SMI may offer bad advice

Question 8

most effective context

Answer 8

-face-to-face influence

Question 9

3 pillars of rhetoric

Answer 9

-logos; logic, reasoning, proof
-pathos; emotional appeals
-ethos; credibility, authority of the speaker

Question 10

ads posing as news stories

Answer 10

native advertising

Question 11

how choices are presented
can affect behaviour. Example?

Answer 11

nudges.
Giving sliced apples to kids, maka. bullzeye on toilet

Question 12

what is persuasion?

Answer 12

• process of influencing someone’s attitudes, beliefs, or behaviors through communication, reasoning, or emotional appeal

Question 13

Ethical persuasion

Answer 13

• influencing consumers while maintaining integrity, transparency, and fairness.

Question 14

Aristotle’s Rhetoric

Answer 14

-ethos, logos, and pathos