ch 14 Flashcards
(13 cards)
picture superiority effect
-images are more easily recognized and recalled
images especially photgraphs, have a documentary quality . A photo or video implies that an event took place
indexicality
eg) bigfoot photo, JFK assassination
syntactic inderminacy
images dont have a fixed structure like language , they lack grammer, logical connection .
-viewers naturally interpret meanings based on how presented
example of syntactic inderminacy
Image shows wealthy attractive person driving a car, theres not a text saying buy the car and you’ll become rich and attractive
deepfakes
digital technology using ai
ex) trump getting arrested
Art as persausion
-art can promote change by increasing awareness of issue
-art expresses their opinion in and through their work
cinematic persuasion
-movies are influential
-the reach large number of people and have potential for mass influence
how movies persuade
-promoting popular culture
-perpetuating stereotypes
-audiences connect with characters they relate to
social proof and modelling behaviour
people tend to imitate what they see on screen
repeated exposure to violent scenes can make people less sensitive to real-world violence
desenitization
associates a brand with a specific lifetsyle, emotion or ideal rather than focusing on product features
image oriented advertising
iconicity
-images stand for and resemble the things they represent
-images sum up a concept
example of iconicity
-trash icon on a computer
-stick figure drawing on bathroom sign
