ch 7 Flashcards
(12 cards)
language is symbolic
-“my ex boyfriend is a real weasel”
-Denotative Meaning
-Connotative Meaning
-A word’s direct, explicit, dictionary
meaning
-Refers to the thoughts and emotions
associated with a word
Richard Weaver’s 3 types of ultimate terms
-god terms, devil terms, charismatic terms
Aphorisms
“elephant in the room”
“toothpaste is out of the tube”
Sapir-Whorf hypothesis
” protector vs protestor”
“pre-owned vs used”
the power of labelling
“please do not litter”
Euphemism
-when an inoffensive term is replaced with a offensive one
Ambiguous or evasive language used to deliberately obscure, disguise, distort the
meaning of words
-doublespeak
-“good effort vs thats not right”
Stigmatizing Language
“you’re a drug addict” vs they are struggling with mental condition
enthusiastic language
-professionals who use this language may be seen as manipulative
-“you’re amazing”
Which of the following theories is used to explain why people who use intense language are more persuaded by people who also use intense language?
communication accommodation theory
The Sapir-Whorf hypothesis argues that
language shapes thought
