ch 15

Question 1

colors have attitudinal associations

Answer 1

-we often equate colors with moods
-ambient colors can affect moods, emotions

Question 2

color and behaviour

Answer 2

-food colouring used to make food more appealing

Question 3

music and its influence

Answer 3

-functions as both central and peripheral
-effects shopping pace, enhance moods

Question 4

mere exposure effect

Answer 4

‘break me off a piece of that kitkat”

Question 5

music and persuasion caveats

Answer 5

-for music to be persuasive , has to be a good fit
-music should not overpower the verbal content
-music has little effect on highly involved receivers who try to focus on message

Question 6

fragrances and ambient aromas

Answer 6

-fragrances function as peripheral cues
-armoas alter moods,improve performance

Question 7

cautions for using smell for persuassion

Answer 7

-some people are sensitive to smells
-no universal agreement on what smells good/bad

Question 8

sounds or words that are too faint to be heaard, or have played at extremely high frequencies

Answer 8

sub-audible messages

Question 9

embedded images

Answer 9

-pictures or words that are hidden or flashed quickly

Question 10

claims that understanding and manipulating thought patterns through language and behaviour can lead to persuasion, but its scientific basis is weak .

Answer 10

NLP