chapter 11 Flashcards
Giving someone a gift or favour before making a request increases compliance due to feelings of indebtedness.
pre-giving
Making a small initial request that is likely to be accepted, followed by a larger target request
foot-in-the-door
Making a large initial request that is likely to be rejected, followed by a smaller target request.
Door-in-the-face
Foot in the door works based on
-on self-perception theory and consistency needs .
Door in the face relies on
the contrast effect and reciprocal concessions .
low ball technique
-Changes the original deal or adds conditions to existing deal
-making an offer that SOUNDS to good to be true
-May have hidden strings attached
bait and switch tactic
-consumer tries to buy low-priced item and its no longer available
Sorry we’re out of your size…but”
Bait and switch tactic
Dumb and chase
-persuader does not take no for no answer
Even a penny will help, no donation is to small
-legitimizing paltry contributions
adding incentives or benefits to an offer before the person has a change to respond
-sweetening the deal
Foot-in-the-mouth effect
-asking people how they are feeling, acknowledging their positive response , and then making a request