ch 16

Question 1

-argues that all language is sermonic, meaaning it carries moral and value-based implications.
-Language isn’t neutral, it inherently reflects values, norms, and ethical considerations.

Answer 1

richard weavers view on language

Question 2

is persuasion unethical

Answer 2

-some view as deceptive, manipulative
- some believe it goes against their free will

Question 3

characteristics of ethical influence

Answer 3

-intentionality, conscious awareness, freechoice, reliance on central processing

Question 4

-individualistic culture favour
-collectivistic cultures favour

Answer 4

-direct strategies
-indirect strategies

Question 5

is coercion ever justified

Answer 5

forcing someone against their willis never morally justified.
eg) child is forced to get vaccine for everyones good

Question 6

ethical questions regarding children and underage auidences

Answer 6

-they may believe all ads are truthful and accurate

Question 7

ethical questions regarding the elderly auidence

Answer 7

-more vulnerable to scame
-more likely to fall for deceptive prize promotions

Question 8

ethical questions regarding vulnerable groups

Answer 8

-living in poor urban environment, are subjected to billboard ads for alcohol and ciagrettes

Question 9

caveat emptor

Answer 9

let the buyer beware

Question 10

common criticisms of advertising

Answer 10

-sells us dreams and entices us with romanticized images
-makes us believes theres a quick fix for all problems
-manipulates us for wanting things we dont need

Question 11

economic darwinism

Answer 11

bad products wont survive no matter how good the advertising

Question 12

is use of deception ever justified

Answer 12

-if your friend got a bad haircut would you tell them

Question 13

Ethically Suspect Strategies

Answer 13

hate speech, verbal aggression, cyberbullying, trolls/bot