ch 5 Flashcards
(16 cards)
-Demographic Variables-AGE
-some groups are more suspectable to influence others.
-children arent as developed.
Demographic Variables- elderly
-seniors experiences cognitive decline
-loneliness- want to interact more
Demographic Variables- genders (stereotypes)
-men are more persuasive than women
-women who are direct and assertive may be seen as negative
Temporary psychological tendency that is situationally dependent
state
A psychological tendency that is more consistent and permanent
across multiple situations. It is often part of your personality.
trait
maybe more
likely to yield but less likely to follow
through
-low self-esteem
may be less
likely to yield, but more likely to
follow through
-high self-esteem
High PFCs
Low PFCs
-consistent with their attitudes and behaviours
- tolerate contradictory attitudes
and behaviors
High self-monitors (HSM
-sensitive to social cues, more likely to adjust appearances and behavior
Low self-monitors (LSM)
-more likely to do their own thing, ess sensitive to social cues, less conforming, clueless or insensitive
see things as black & white, conservative thinking, easily influenced by authority figures
Authoritarians
-are more easily influenced by authority figures
-can be viewed as closed-minded and hard to persuade as they do not like to debate their views
dogmatics
-believe that their views are superior to others’
-try to force their views onto others
-Social vigilantes
-They are better at seeing things from another’s perspective
-They are better at adapting messages to listeners
–rely on many constructs ; cognitive complexity
▪ They tend to think of things in black and white, either/or
▪ They tend to have less tolerance for inconsistencies, since
they do not see things in degrees
-reply on few constructs are cognitively simple; cognitive complexity
