Chapter 11 Flashcards

(40 cards)

1
Q
  1. Q: Define “design” in new-product terms.
A

A: The synthesis of technology and human needs into manufacturable products.

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2
Q
  1. Q: List five traits of good design (per Dieter Rams-style principles).
A

A: Innovative, useful, understandable, long-lasting, environmentally friendly (others: unobtrusive, aesthetic, detailed, minimal).

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3
Q
  1. Q: What is design-driven innovation?
A

A: An approach where design itself (not tech or marketing) leads the innovation process.

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4
Q
  1. Q: Name four ways design supports new-product success.
A

A: Speed to market, ease of manufacture, customer need fulfillment, differentiation.

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5
Q
  1. Q: What is user-oriented design?
A

A: Deep collaboration with end users, capturing VOC to guide design.

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6
Q
  1. Q: Define universal design.
A

A: Designing products usable by all people regardless of ability or age.

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7
Q
  1. Q: How does design build corporate identity?
A

A: By creating a consistent, recognizable look and feel across products.

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8
Q
  1. Q: Product architecture = ?
A

A: Translating customer needs into product design by assigning functions to physical chunks.

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9
Q
  1. Q: List the 4 steps in product-architecture development.
A

A: (1) Create product schematic, (2) cluster elements, (3) create geometric layout, (4) check chunk interactions.

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10
Q
  1. Q: In which development style are focused prototypes common?
A

A: Probe-and-learn product development.

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10
Q
  1. Q: What is a derivative product?
A

A: A product based on an existing platform with incremental changes.

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11
Q
  1. Q: Give three factors used to judge industrial design quality.
A

A: User interface quality, emotional appeal, ease of maintenance/repair (others: resource use, differentiation).

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12
Q
  1. Q: Difference between a comprehensive and focused prototype?
A

A: Comprehensive = full-function, full-size; Focused = tests limited attributes.

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13
Q
  1. Q: Define concurrent (simultaneous) engineering.
A

A: All functions work in parallel, sharing tasks as project moves forward.

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14
Q
  1. Q: What is colocation?
A

A: Physically placing cross-functional team members together to improve info flow.

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15
Q
  1. Q: What is digital colocation?
A
  1. Q: What is digital colocation?
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16
Q
  1. Q: Role of a produceability engineer?
A

A: Bridge design and manufacturing to ensure producible designs.

17
Q
  1. Q: Why partner upstream with vendors during design?
A

A: To integrate component expertise and avoid late-stage redesigns.

18
Q
  1. Q: What does CAD stand for?
A

A: Computer-Aided Design

19
Q
  1. Q: CAM?
A

Computer-Aided Manufacturing.

20
Q
  1. Q: CAE?
A

A: Computer-Aided Engineering (simulation, stress analysis).

21
Q
  1. Q: DFM principle?
A

A: Design for Manufacturability—simplify designs for easier production.

22
Q
  1. Q: What is front-loading in DFM?
A

A: Solving design problems early to save cost/time late

23
Q
  1. Q: DFA focus?
A

A: Design for Assembly—minimize parts and simplify assembly steps.

24
Product platform
Shared core enabling derivative products.
24
25. Q: Biggest advantage of 3-D CAD in NPD?
A: Digital pre-assembly & simulation to catch fit or interference issues early.
24
VOC (Voice of Customer)
Organized list of customer needs in their own words.
25
Ergonomics
Designing to fit human physical/mental capabilities.
26
House of Quality
QFD matrix linking VOC to engineering spec
27
Chunk
Cluster of components performing related functions.
28
Minimal design
“As little design as possible” (Rams).
29
Probe-and-learn
Iterative build-test-revise cycles with users.
30
Aesthetic coherence
Unified visual language across product line.
30
Digital preassembly
Virtual build to verify fit before physical prototype.
30
Eco-design
Minimizing environmental impact through design choices.
31
Concurrent pitfalls
Late conflicts if coordination is weak.
32
Augmentation
Extra services/features beyond core benefit.
33
Formal product
Tangible attributes/features.
34
Core benefit
Fundamental customer value delivered.
35
Cross-functional dialogue
Ongoing talk among marketing, design, tech to avoid silos.