New Questions Flashcards
(16 cards)
According to the well-known business writer, Gary Hamel, which of the following
is the most important business issue of our time?
A)
Product distribution
B)
Creation of radical innovation
C)
Advertising and marketing of services
D)
Product line extensions
E)
Product differentiation
B
_____ refer to rules of thumb that firms have found work for them.
A)
Heuristics
B)
Fuzzy gates
C)
Synergies
D)
Hollow-gates
E)
Stereotypes
A
With reference to new product categories, _____ are also known as flanker
brands.
A)
line extensions
B)
new-to-the-world products
C)
improvements and revisions to existing products
D)
repositioned products
E)
repositionings
A
What is a new product line
A new product line is a product that is new to the company, but already exists in the market.
A product described as a “new product” in terms of design or production rather
than marketing, falls under which of the following categories?
A)
Revisions to existing products
B)
New-to-the-world products
C)
New product lines
D)
Cost reductions
E)
Repositionings
D)
_____ are the least common form of new products.
A)
Cost reduced products
B)
Product improvements
C)
New-to-the-world products
D)
Repositioned products
E)
New product lines
D
Which of the following roles is most likely to be performed by a marketing
researcher in a new product development team?
A)
Functional representative
B)
Process manager
C)
Scientific advisor
D)
Project leader
E)
Knowledge expert
A
These individuals are responsible for helping project managers develop and use
good new product processes. Identify the individuals in discussion.
A)
Development managers
B)
Functional representatives
C)
Process managers
D)
Team leaders
E)
Business advisors
C
In the evaluation tasks that occur after every phase in the new product process,
if a new product team makes a full “Go” decision, but fails to commit any
resources to the project, it is known as a(n) _____ problem.
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A)
hollow-gate
B)
heuristic
C)
innovation charter problem
D)
fuzzy gate
E)
radical innovation
A
The new products process ends when the:
A)
concept is finalized.
B)
prototype is developed.
C)
final product is launched.
D)
final product is supported by a marketing plan.
E)
product is successful.
E
The new products process ends when the:
A)
concept is finalized.
B)
prototype is developed.
C)
final product is launched.
D)
final product is supported by a marketing plan.
E)
product is successful.
E
This phase of the basic new products process is associated with selecting a high
potential opportunity and beginning customer involvement.
A)
Opportunity identification and selection
B)
Concept generation
C)
Concept/Project evaluation
D)
Development
E)
Launch
B
In which phase of the new products process is the first formal type of evaluation
done and financial criteria considered?
A)
Opportunity identification
B)
Development
C)
Launch
D)
Concept generation
E)
Concept/project evaluation
E
product process and it involves preparing a statement of the benefits the new
product is to yield.
A)
product concept
B)
product protocol
C)
product prototype
product charter
E)
product code
B
For a(n) _____ concept, both market value and clarity are the lowest.
A)
protocol
B)
tested
C)
opportunity
D)
stated
E)
process
C
