Chapter 12 Flashcards
(101 cards)
- Q: What is a cross-functional team?
A: A team composed of members from different functional areas and led by an identified team leader.
- Q: Define projectization in one line.
A: The degree to which authority and resources are organized around dedicated project teams rather than functional departments.
- Q: Match terms to projectization level: heavyweight = ? lightweight = ?
A: Heavyweight = high projectization; Lightweight = low projectization.
- Q: In which option are team members project people first, functional people second?
A: Project matrix.
- Q: Which organizational option has very low projectization and relies on normal departments?
A: Functional structure.
- Q: Describe a venture team.
A: Members are pulled out of functions to work full-time on a high-projectization, often skunkworks-style project.
- Q: What is a spin-out venture?
A: A venture team physically or legally moved outside the parent company.
- Q: One advantage of high projectization?
A: Greater flexibility and faster decision-making.
- Q: One advantage of low projectization?
A: Lower risk; easier to share functional resources.
- Q: List the three competencies linked to radical innovation.
A: Discovery, Incubation, Acceleration.
- Q: What does discovery entail?
A: Recognizing and articulating radical innovation opportunities.
- Q: Why is culture of collaboration critical?
A: It harnesses creativity, shares information, and fosters intellectual capital.
- Q: Core vs. ad-hoc vs. extended team members—what’s the difference?
A: Core = manage clusters; Ad-hoc = support functions; Extended = from other divisions/partners.
- Q: Name two elements that drive an innovation culture.
A: Continuous learning, acceptance of risk.
- Q: Define product champion.
A: Person who commits to and pushes a product through the organization.
- Q: Give two specific champion roles.
A: Power promoter, Technological gatekeeper.
- Q: What is network building?
A: Connecting all contributors who actually do the NPD work.
- Q: Name the five basic conflict-handling styles.
A: Confrontation, Give-and-take, Withdrawal, Smoothing, Forcing.
- Q: Which style seeks a collaborative win-win?
A: Confrontation.
- Q: Why use both monetary and non-monetary rewards?
A: Motivate teams across diverse needs and recognize contributions.
- Q: Two common timing choices for team close-down?
A: Close early before launch, or keep team through launch then hand off.
- Q: Define a virtual team.
A: Members linked electronically rather than co-located.
- Q: Difference between synchronous and asynchronous modes?
A: Synchronous = live (video/chat); Asynchronous = log in anytime (forums/email).
- Q: Main benefit of virtual GDTs?
A: Access expertise regardless of geography.