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Final Learning Flashcards

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1
Q

What is a protocol process

A

It is the process that refers to the process of creation of a product protocol

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2
Q

What is a product protocol

A

A product protocol is a formal written agreement that clearly defines:

What the new product will be, who it’s for, what benefits it must deliver, and what features or specifications it must meet — before development begins.

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3
Q

What is an Oobeay room

A

A room where a team works on a prototype

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4
Q

what is Wildcatting

A

Betting on a technology that has not been proven yet

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5
Q

What is meant by hardening of the requirement in the protocl

A

People ten to resist changes in the protocl once established

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6
Q

What is the purpose of benchmarking in a product protocol?

A

B. To compare the product with competitors.

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7
Q

what is House of Quality

A

The House of Quality is the main matrix used in Quality Function Deployment (QFD). It visually links customer requirements (“Whats”) to technical specifications (“Hows”)

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8
Q

def of augmentation dimesnsion

A

Augmentation dimensions
o Core benefit
o The formal product
o Augmentation

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9
Q

What is the role of marketing in the new products process?

A

C) To leverage internal learning and knowledge

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10
Q

Product Concept

A

C) To leverage internal learning and knowledge

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11
Q

Disruptive innovation

A

Disruptive innovations are innovations that create a new market or value network.

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12
Q

Increamental Innovation

A

Small, gradual improvements made to an existing product, service, or process — without changing its core function or structure.

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13
Q

Quality Function Deployment (QFD)

A

a set of clearly defined technical specifications and priorities that, bassically a product protocl

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14
Q

What is compherhensive business analysis

A

A comprehensive business analysis is a detailed evaluation of a new product concept to determine whether it is viable, profitable, and aligned with company strategy — before full-scale development begins.

It therefore prepares for product launch

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15
Q

Stage-gate process

A

is a guideline, not a rigid process

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16
Q

Have a look a serail innovators

A
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17
Q

what are silver bullets

A

A simple, magical solution to a complex or difficult problem — often one that people hope for but rarely exists.

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18
Q

what is leverage creativity

A

Using existing ideas, technologies, skills, or designs in new ways to create innovative products, improvements, or solutions

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19
Q

Product portfolio planning is the process of:

A

Assess current product performance
– Sales, market share, lifecycle stage, customer satisfaction

Evaluate potential new products
– Based on market need, strategic fit, ROI, and risk

Balance the portfolio
– Ensure a healthy mix (e.g., short-term wins vs. long-term investments)

Prioritize and allocate resources
– Decide which projects/products get funding, staffing, and support

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20
Q

A product platfrom

A

is a shared foundation

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21
Q

what is market analysis

A

Identify opportunities and threats

Understand customer needs and behavior

Evaluate market demand for a product or service

Guide decisions on product development, pricing, and entry strategy

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22
Q

What makes a new product truly ‘exist’?

A

C. Its success in meeting the goal assigned in the project in the PIC

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23
Q

A product concept statement

A

brief written description of a proposed product idea that explains:

What the product is, who it’s for, and what benefits it offers — in a way that can be tested, evaluated, or communicated to stakeholders or customers.

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24
Q

what is reverse brain storing

A

Commonly used procedure is reverse brainstorming, with following approach:
* Determine appropriate product or activity category for exploration
* Identify group heavy product users or activity participants within that category
* Gather from users or participants a set of problems associated with category
I. What benefits do they want from a set of products?
II. What benefits are they getting from a set of products?
* Sort and rank problems to their severity or importance (bothersomeness index)
I. The extent of the problem
II. The frequency of its occurrence

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25
Conjoint (trade-off) analysis
join different attributes together, andsee which one the user prefers
26
Gap analysis
Gap analysis is the process of identifying the difference (“gap”) between the current state of a product, service, or process and the desired or ideal state.
27
What are the tupe type of gap maps
- Determinant gap maps - Perceptual gap map
28
WHat is the conjoint analysis that tries all possible combinations
B) Full-profile conjoint analysis
29
Which type of conjoint analyssis shows several alternative product choices to the respondent
D) Choice-based conjoint analysis
30
Analogy
a comparison between one thing and another, typically for the purpose of explanation or clarification.
31
Add-ons
Add-ons are optional features, components, or services that customers can choose to add to a core product — usually for an additional cost — to enhance its functionality, customization, or value.
32
Extras
- Come with core technology
33
Top-two-boxes score
is percentage ofpeople that answer i would defenelty buy i, and most likely buy it
34
what is the main purpose of concept testing
to indentify early porr concepts to be removed
35
Cumulative expenditures curve
A cumulative expenditures curve shows how costs build up over time during the new product development process. It helps visualize when and how much money is being spent at each stage.
36
Rogers variables
The relative advantage of the new product 2. Compatibility (does it fit with current product usage and end-user activity?) a) Continuous innovation requires little change or learning by customers b) Discontinuous innovation require more learning by customers 3. Complexity (will frustration or confusion arise in understanding the innovation’s basic idea?) 4. Divisibility or trialability (how easily can trial portions of the product be purchased and used?) 5. Communicability or observability (how easy is it for the user to see benefits of using product?)
37
scoring model
is a decision-making tool used to evaluate and compare multiple options (like product ideas or projects) by assigning numerical scores to a set of categories: technical accomplishment and commercial accomplishment.
38
Profile sheet =
5-point scorings
39
newness
The novelty of the product in terms of its features and benefits
40
Product Architecture
How a product's functions are divided into physical components and how those components interact to form the complete system.
41
What does the term ‘Design Consolidation’ refer to?
B. The elimination of unworkable designs.
42
Market Penetration
The extent to which a product or service is adopted by customers in a particular market, or a growth strategy focused on increasing sales of existing products in existing markets.
43
Front-loading
The practice of investing more time, effort, and resources in the early stages of a project (such as planning, research, and design) to identify and prevent problems before they occur later in the process.
44
Partnering upstream with vendors’ mean
A. Partnering with vendors who can provide resources for product development.
45
Quality of the user interface
The ability for the user to easily understand and interact with the product.
46
Product use testing user testing field testing acceptance martket testing
Giving a near-final version of a product to real users to try it out in real-world conditions, before launch, to gather feedback on performance, usability, and satisfaction.
47
Selective demand
The demand for a specific brand or product within a broader product category.
48
Q9) Which type of buyer only buys when a deal is present?
C. Deal-selective
49
Rotator buyers
Customers who regularly switch between brands or products, not because of dissatisfaction, but because they like to try different options.
50
Butt-on product replacement
(existing product is dropped when replacement is announced)
51
o Season switch
(like butt-on, but arranging the switch at a low point between seasons)
52
o Roll-in, roll-out
(like of butt-on, but arranged by a sequence of market segments)
53
o Downgrading
(keeping earlier product along the new, but with decreased support)
54
o Splitting channels
o Splitting channels (putting the new item in a different channel or diverting the existing product into another channel)
55
Copy strategy statement
A copy strategy statement is a brief marketing document that outlines the core message and creative direction for an advertising or promotional campaign. To guide the creation of advertising content (copy, visuals, tone) so that it is clear, consistent, and aligned with brand strategy.
56
Personal selling
Personal selling is a direct, face-to-face communication between a salesperson and a potential buyer with the goal of:
57
Q19) What are the three common patterns for launch strategies and tactics? A) The innovative new product, the offensive improvement, the defensive addition
The innovative new product, the offensive improvement, the defensive addition
58
a The innovative new product,
Goal: Enter the market early with a radically new product before competitors.
59
the offensive improvement,
Goal: Make it difficult for competitors to enter or catch up How: Launch an improved version of an existing product that:
60
the defensive addition
Goal: Protect and expand your existing market share How: Introduce line extensions or variations to
61
after-action review (AAR)
62
innovation dashboard
An innovation dashboard is a visual management tool that helps organizations track, measure, and manage their innovation activities, performance, and strategic alignment — all in one place. 🎯 Purpose: To give teams and executives real-time insights into how well innovation initiatives are progressing — and whether they are delivering value.

Product Innovation (32 decks)

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