Chapter 13: Business in Nutrition Coaching Flashcards
Independent Contractors
People contracted to do work or provide services for a company as a nonemployee; the company is not required to provide benefits.
Freelance nutrition coaches
A nutrition coach who works for themselves.
Virtual coaching services
A style of coaching conducted via live web-based video conferencing, online materials, and emails to remove the obstacle of proximity.
Corporate wellness:
Employer programs that support employee well-being, health, and satisfaction by creating a culture of health and wellness.
Business Plan
Outlines the structure, marketing, and growth of a new business.
Small business administration
A US government agency established in 1953 to promote economic growth by counseling small businesses on start-up advice, financial advice, and tips to grow up an existing business.
Mission statement
A formal summary of the values and goals of a company or individual.
Market analysis
A qualitative and quantitative assessment of a business market that examines product and service volume, buying patterns, regulations, and business competition.
Target market
The particular group(s) of consumers that a product or service targets.
Limited liability companies.
A corporate structure in the US that limits the liability of the owner.
Customer Life Cycle
The steps a customer goes through when considering, buying, and use a product or service.
Calls to action
A marketing statement that demands an immediate response from the recipient-for instance, “click here to learn more”
Hashtags
A social media tag users can create to help others find messages and posts with a specific theme or content.
