Chapter 20 - Developing a Successful Personal Training Business Flashcards Preview

NASM Essentials of Personal Fitness Training > Chapter 20 - Developing a Successful Personal Training Business > Flashcards

Flashcards in Chapter 20 - Developing a Successful Personal Training Business Deck (20):
1

The Business of Personal Training

Create and keep a loyal customer base/following

2

Personal Training Business Skills

Sales, marketing, finance

3

Importance of Education

Certifications and higher education enhance marketability, knowledge, and experience

4

Starting Out

Build rapport, maintain and enhance people skills, and improve coaching

5

Where to Work

-Commercial Fitness Facilities
-Independent Contractors
-In-Home
-Owning a Facility

6

Effective Resumes

Clearly focus on a specific job title and address the employer's stated requirements for the position

7

Tips for Writing an Effective Resume

-Emphasize what you can offer rather than what you are seeking
-List all degrees, certifications, specializations, etc.
-List education before work experience
-List all attractive features at beginning of resume
-List all relevant work experiences
-References on a separate sheet

8

Interviews

-Practice
-Concise, eloquent, and personable
-Shake hands, smile, and make eye contact
-Show potential and eagerness to learn and improve

9

Marketing Definition

The process of promoting a product or service by communicating the features and benefits to potential customers

10

Marketing Requirements

Identifying the customer's needs, developing the appropriate products or services to satisfy those needs, and promoting services and solutions in a cost-effective manner

11

4 P's of Marketing

Product, Price, Place, Promotion

12

Providing Uncompromising Customer Service

-Success depends on reputation
-Never settle for anything less than personal best
-Be relentless

13

Uncompromising Customer Service Definition

Being unwavering in providing an experience and level of assistance that is rarely, if ever, experienced anywhere else

14

Guidelines for Uncompromising Customer Service

-Meet and get to know all clientele and develop a professional relationships
-Represent a positive image and high level of professionalism
-Encourage all questions
-Good verbal communication, positive body language, and tone
-Take advantage of opportunities that strengthen professional relationships
-Take ownership of complaints

15

Approaching Potential Clients

-Think of sales as a self-promotion
-Be confident, approachable, and professional

16

Creating Value

Value of the service must outweigh the cost

17

Sales Techniques

-It is through concern and professionalism that sales are created
-High level of customer service leads to increased sales

18

KNOW TEN STEPS OF SUCCESS

PG 565

19

Asking for the Sale

Most sales are lost because they are not asked for

20

Staying in Contact

Successful personal trainers keep in constant contact with current, past, and potential clients