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Flashcards in Chapters 8 and 9 Test Deck (90)
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1

4 types of mediums

1. television
2. newspapers
3. radios
4. magazines

2

examples of television

CBS, NBC, ABC, CNN, PBS, Fox Network

3

examples of newspapers

new york times, washington post, chicago tribune, los angeles times, wall street journal, christian science monitor, use today

4

examples of radio

nbc, cos, mutual broadcasting system, npr

5

examples of magazines

times, newsweek, us news and world report, the nation, the new republic, the national review

6

how do the mass media help shape the public agenda

they have the power to get the public to focus on a certain issue

7

how do the mass media help shape political campaigns

it has made political campaigns more image conscious and less focused on complex policy debates

8

what is a medium

means of communication

9

(true/false) most of the information that americans have about politics comes from the mass media

true

10

(true/false) television replaced newspapers as the principal source of news in the united states during the 1930s

false

11

(true/false) in recent decades there has been a sharp decline in the number of daily newspapers published in the united states

true

12

which of the following sequences lists the major mass media from most impact to least

television, newspapers, radio, magazines

13

which of the following carried mostly political news in its early days

newspapers

14

the impact of the mass media on the public agenda can best be described as its ability to tell people

what issues to think about

15

what are the 6 factors that shape public opinion

1. family
2. schools
3. mass media
4. peer groups
5. opinion leaders
6. historic events

16

types of information communicated from family

values, how to behave, morals, religious ideologies

17

types of information communicated from the schools

how to get along with others, formal and informal ways of learning

18

types of information communicated from the mass media

politics, public polices; the media gives a platform for opinion leaders

19

types of information communicated from peer groups

reinforces one's opinions or creates one's opinions

20

types of information communicated from opinion leaders

communicate information that people can draw ideas form politics and social issues

21

types of information communicated from historic events

feelings on issues that arise out of events or experiences

22

what does it mean to say that "many publics exists exist in the united states"

many groups of people who weigh in on subjects

23

why are family and school particularly important in shaping people's political views

family and schools shape people who are most impressionable in childhood

24

(true/false) the views of different generations are formed in part by the different historical events that occurred during their lifetimes

true

25

(true/false) each group with a distinct point of view on an issue of public policy can be considered a separate public with regard to that matter

true

26

which two groups have the strongest impact on political socialization in the united states

the family

27

an opinion leader is a person

whose views have more weight than the average person's

28

what are public affairs

include politics, public issues, and the making of public politics - those events and issues that concern the people

29

what are mass media

include those means of communication that reach large, widely dispersed audiences (masses of people) simultaneously

30

what are interest groups

private organizations whose members share certain views and objectives and work to shape the making and the content of public policy