D4 Chia Guide Stakeholder Engagement Flashcards
(226 cards)
What is Business Relationship Management (BRM)?
A formal approach to understanding, defining, and supporting inter-business activities related to business networking.
What are the key objectives of Business Relationship Management?
- Aligning business IT with business objectives
- Building partnerships
- Improving service delivery
- Facilitating change management
- Enhancing customer satisfaction
- Optimising value realisation
What role does BRM play in aligning business strategies with IT resources?
Ensures that technology investments match the strategic directions and needs of the business.
What is the primary focus of a Business Relationship Manager?
To ensure that the IT department or service provider is fully aligned with the needs of the business.
Fill in the blank: BRM helps in ________ by fostering better relationships between business units and IT.
improving service delivery
What are the roles and responsibilities of a Business Relationship Manager?
- Strategic Partnering
- Business-IT Alignment
- Demand Management
- Value Realisation
- Relationship Building
- Change Management
- Service Management
- Project Support
- Communication
- Innovation Facilitation
True or False: The BRM process is a one-time event.
False
What are the key phases of the Business Relationship Management process?
- Strategy Formulation
- Demand Shaping
- Relationship Building and Communication
- Service Management
- Value Realisation
- Continuous Improvement
- Innovation Management
What is the objective of Business Relationship Management in ITIL 4?
To establish, maintain, and improve the relationship between the service provider and its customers.
What key activity involves understanding the business outcomes that customers are trying to achieve?
Identify Needs
What principle emphasizes the importance of viewing the relationship with customers as a strategic partnership?
Strategic Partnership
What are some benefits of implementing Business Relationship Management?
- Improved Alignment Between IT and Business Goals
- Enhanced Customer Satisfaction and Experience
- Strategic Value Creation
- Optimised Investment and Reduced Waste
- Better Change Management and Risk Mitigation
- Strengthened Relationships and Collaboration
- Increased Agility and Responsiveness
- Improved Governance and Accountability
Fill in the blank: BRM helps in identifying opportunities for ________ and improvement.
innovation
What is a key focus of the Business Relationship Management process regarding IT services?
To ensure that the IT services and projects are closely aligned with the business objectives.
What is the primary goal of Business Relationship Management (BRM)?
To ensure that IT can quickly adapt to new business requirements
How does BRM enhance responsiveness to customer needs?
By facilitating quicker decision-making and implementation of IT solutions
What are the benefits of improved governance and accountability in BRM?
- Aligning IT investments with business strategies
- Clear accountability for outcomes
How does BRM support decision-making?
By providing a framework for evaluating IT investments and initiatives based on their potential business impact
What transformation can effective BRM lead to in an organization?
Significant transformation in how an organization leverages technology to support its business objectives
What are some outcomes of embracing BRM?
- Enhanced communication
- Improved service delivery
- Strategic value creation
- Optimised investments
- Strengthened relationships
What ripple effects can BRM have on customer satisfaction?
Heightened customer satisfaction, agile responsiveness to market dynamics, and robust governance structures
What does BRM stand for?
Business Relationship Management
True or False: BRM is merely about aligning IT services with business objectives.
False
Fill in the blank: BRM focuses on cultivating a _______ ethos that champions mutual understanding.
partnership