SOCIAL INFLUENCE Flashcards

(36 cards)

1
Q

what are the 3 types of conformity

A

Compliance, internalisation, identification

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2
Q

what is compliance

A

change of opinion due to pressure from society

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3
Q

what are the types of social influence

A

NSI ISI

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4
Q

What are the explanations of conformity

A

Group size, unanimity, task difficulty

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5
Q

what were the findings of ASCH’s study

A

75% of pps conformed at least once, real pps conformed 32% to a critical trial where confederate gave the wrong answer

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6
Q

A03 for Aschs’ study

A

Low ecological validity- isnt in a real world setting, ethical issues-deception, high control, gender bias, cultural bias

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7
Q

Factors affecting conformity to social roles

A

LOCATION UNIFORM PROXIMITY

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8
Q

What happened in zimbardos study

A

pps randomly allocated to the role of a guard or a prisoner,guards were issued khaki uniform with hand cuffs and dark glasses, within a short time guards and prisoners adapted to their roles, guards acted in a sadistic manner, lasted shorter than it shouldve

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9
Q

A03 for zimbardos prison experiment

A

low ecological validity- not in a real life sitaution, we cant apply it to the real world, controlled setting.
ethical issues
low population validity
practical application- changed the way prisons were run

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10
Q

what is the definition of obedience

A

following orders from someone of a higher authority figure to you

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11
Q

what happened in milgrams study

A

conducted a lab experiment with a learner and teacher(put in seperate rooms), the teacher was told to raise volts everytime an answer was wrong from 15 volts to 450.(milgram- the experimenter, wore a grey lab coat and gave out the instructions)

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12
Q

what were the findings

A

he found all pps were willing to go to 300 volts but only 65 were willing to go to 450, when the teacher wasnt in the same room he found obedience levels dropped to 20.5%

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13
Q

A03 of milgrams study

A

lacks ecological validity, standard procedures, gender bias, population validity, ethical issues

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14
Q

what is the agentic state

A

this is when people only conform to authority when the authoriy will take responsibility for their actions

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15
Q

how can we see the agentic state through milgram

A

when the students were reminded to take responsibility for their actions, they said they wouldnt do it, when milgram said he would take responsibility, they said they would. when milgram told them to give shocks, the rates of people giving 450 volts was 92.5

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16
Q

A03 of the agentic state

A

It cant explain nazi behaviour, german nazis shot polish people even when they werent told to, they werent powerless to obey.

its better explained as plain cruelty, zimbardos prison guards couldve used the experiment to show their sadistic nature.

17
Q

what is legitamecy of authority

A

people tend to obey you if they believe your authority is morally right

18
Q

what is the authoritarian personality

A

states personality explains obedience rather than situational factors, a person is hostile to someone of a low social status but respectful to someone of a high social status

19
Q

what is the study for the authoritarian personality

A

milgram, used 2000 middle class white americans, measured their attitudes towards other racial groups, used the F scale to measure authoritarian personality
milgram found those that were highly obedient in his study scored higher on the F scale than those who werent. suggests authoritarian personality can explain obedience

20
Q

what is meant by the term resistance to social control

A

individuals choose to ignore social influence and live by their own choice

21
Q

what is social support

A

to have another person on your side, greatly increasing non conformism and disobedience

22
Q

what is the research support for social support

A

Asch, he found confromity decline from 32% to 2.5% when one of the confederates broke unanimity and gave the correct answer.

23
Q

other research support for social support

A

milgrsms shock- in another variation when there was more than 1 teacher in the room, when one teacher refused to give more shocks, the obedience dropped from 66% to 10%

24
Q

what is meant by internal locus of control

A

this is when you believe you are responsible for your own actions

25
What is meant by external social control
This is where you believe that society is responsible for ur actions, you never take responsibility
26
What is Social change
This is where the social norms of a society change over time
27
What is minority influence
This is when a smaller group convinces a larger group to change their ways
28
What is an example of minority influence
The spread of christianity, this started in a small country and spread to europe
29
What are the 3 types of minority influence
Consistency, commitment, flexibility
30
What is social cryptoamnesia
This is the process where members of the minority influence get to the majority, this then causes a snowball effect where more and more members are converted
31
What is the research support for consistency and commitment
Moscovici and naffrechoux conducted experiments on minority influence. Pps were divided into groups of 6( 4 real and 2 confederates), they were told their taking part in a study of visual perception. The pps were shown 36 shades of blue and asked to say out loud what the colour was. In the control group the non confederates said the colours were green 0.25% of the time. The inconsistent minority group (where confederates said 24/36 were green)pps said the colours were green 1.25 % of the time. In the consistent minority group(where confederates said 36/36 colours were green) pps said the colours were green 8.4 % of the time
32
What is the research support for flexibility
Nemeth 1986 divided pps into groups of 4 with 1 confederate to negotiate how much insurance money to pay someone. She found that confederates demonstrated flexibility were more effective at persuading the majority to accept a low amount than confederats who inflexiblity stuck to a very low amount.
33
what is the A03 for LOC
Supported by shute- found people with a high ILOC were less likely to conform to taking drugs. supported by holland. recreated milgrams experiment, found 37% of people ILOC didnt conform compared to 23% of externals.
34
what is the a03 for isi and nsi
asch study, evaluate asch study lucas et al- pps were more likely to conform when the question was hard. shows isi as people conform when theyre unsure of something. nsi doesnt predict conformity in every case. nafilliators are more likely to conform than non nafilliators
35
what is the a03 for the authoritarian personality
research support- milgram and elms conducted a interview with the people that participated in the obedience studies. he found that those that were obedient scored higher on the f scale than those that were disobedient. shows that the authoritarian personality has something to do with obedience. not all of them had characteristics associated with the AP- not all glorified their fathers an didnt experience punishment during their childhood- shows there can be a different explanation for obedience education may determine authoritarian and personality- people that are less educated are more authoritarian than those that are educated- education has a greater influence on obedience. there are other variables such as situational variables- milgram situational variables- people are more likely to conform due to uniform
36
what is the A03 for social support
supported by asch- evaluate asch study supported by milgram-evaluate milgram study