W5: Jia et al. (2023) Flashcards
(4 cards)
Paper’s purpose
Examines the interplay between AI and human creativity within organisational tasks, focusing on how AI assists in enhancing employee creativity through a sequential divison of labour. It uncovers that AI’s management of initial, routine tasks enables employees to engage more deeply in complex problem-solving. AI assistance significantly boosts employee creativity in responding to novel customer inquiries, leading to improved sales outcomes
Skill-biased effect of AI-augmented creativity
Enhancement of creativity through AI assistance is more pronounced for higher-skilled employees
Sequential division of labour approach
Method that assigns routine, well-defined tasks to AI, thereby allowing human employees to concentrate on more complex and creative problem-solving activities
AI-augmented employee creativity
The authors propose that AI can assist employees in creatively solving higher-level problems but highlight that this potential is heavily influenced by the employees’ job skills. Specifically, higher-skilled employees are better positioned to utilise AI assistance effectively due to their domain expertise and ability to handle complex problems, leading to a skill-biased outcome in AI-augment creativity