W5: Knowledge Clips

Question 1

VUCA business environment

Answer 1

Volatility, uncertainty, complexity, and ambiguity

Question 2

Creativity

Answer 2

Fosters new ideas and approaches to solving challenges

Question 3

Innovative thinking

Answer 3

Allows businesses to overcome obstacles and adapt to the changing market conditions more effectively. Companies that continually innovate can offer unique products and services that differentiate them in the market

Question 4

Innovation

Answer 4

Can lead to improved products, services, or experiences for the cusomters, meeting or exceeding customer expectations through creative solutions that build loyalty and drive growth

Question 5

Workplace creativity (Hughes et al.)

Answer 5

The cognitive and behavioural processes applied when attempting to generate novel ideas. It concerns the processes applied when attempting to implement new ideas

Question 6

Innovation (Hughes et al.)

Answer 6

Involves some combination of problem, opportunity, identification, the introduction, adoption or modification of new ideas to the organisational needs, the promotion of these ideas, and the practical implementation

Question 7

Idea generation

Answer 7

Creativity involves generating new ideas whereas innovation does not necessarily involve idea generation

Question 8

Idea promotion

Answer 8

Creativity does not necessarily include promoting ideas but innovation does

Question 9

Idea implementation

Answer 9

Creativity does not entail implementing ideas, which is a key aspect of innovation

Question 10

Novelty

Answer 10

Creativity requires absolute novelty, while innovation can involve adopting or adapting existing ideas

Question 11

Utilitarian focus

Answer 11

Creativity may not have a utilitarian focus, but innovation aims to improve organisational outcomes

Question 12

Location

Answer 12

Creativity is an intrapersonal cognitive process, while innovation is usually interpersonal, social, and practical

Question 13

Result

Answer 13

Result of creativity is a new idea, whereas innovation results in a functioning and implemented idea

Question 14

Absolute novelty

Answer 14

The creation of something “new”

Question 15

Divergent thinking

Answer 15

The process of generating as many responses as possible. Needed at the idea generation stage

Question 16

Convergent thinking

Answer 16

The process of generating one answer to the question. Needed in the communication and validation stage

Question 17

Divergent tasks

Answer 17

E.g. what can a brick be used for? Assessed on fluency, flexibility, originality, and elaboration

Question 18

Fluency

Answer 18

Count the total number of ideas generated

Question 19

Flexibility

Answer 19

The number of categories your ideas can be grouped in

Question 20

Originality

Answer 20

Asking experts to rate each based on novelty and average across ideas, or count how many times the idea has been proposed

Question 21

Elaboration

Answer 21

Refers to the detailed needs of each idea. The more, the more likely the idea will be perceived as useful and feasible

Question 22

Duncker’s candle problem

Answer 22

A convergent thinking task. It is common to need some time to think. Two insights are needed to solve the problem; functional fixedness and creative insights

Question 23

Functional fixedness

Answer 23

A cognitive bias that limits a person to use an object only in the way it is traditionally used

Question 24

Idea evaluation

Answer 24

The process of identifying good ideas. It is a critical bridge linking creativity and innovation. People perform poorly at evaluating/selecting good ideas. It is even more difficult when the idea pool is large

Question 25

Creative prototype

Answer 25

Bias in idea evaluation. People often have images of the creative type, which drives the evaluation of creativity

Question 26

Self-serving bias

Answer 26

People are better in predicting the success of others' ideas, but not their own. People tend to fall in love with their own ideas and rank them high

Question 27

Role influence

Answer 27

Managers tend to reject novel ideas. Ideas are usually generated by subordinates and evaluated by managers or supervisors. False negatives are more safe bets. Creators are better than managers in predicting success of others' ideas. They are more open to novel ideas because of their divergent thinking