Black Panther - Ownership & Control Flashcards
1
Q
Briefly explain two advantages of a major studio producing a film
A
- Big budget, more money allows film to have a big crew, to shoot globally and to not be restricted like independent films, maximising audience appeal.
- Casting of A-list actors, likely to attract fans/wider audiences and can be utilised in making film a star vehicle, minimising risk.
- Hiring of high-profile directors,
- High production values e.g. CGI / spectacular visuals, likely to attract mainstream audiences and allows film to maximise profit
- Major film studios are part of a media conglomerate, (vertically integrated) system which (post-production) will allow for global distribution and / or cross – promotion opportunities, maximising film’s potential
- Lucrative funding / partnership opportunities, more money may be invested in film to reach wider audiences, maximising exposure to film.
- Wider release / global output, film can reach national and international audiences more easily and so will be on much more screens than independent films.
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Audiences may have a sense of expectation, product quality
guarantee can be linked with similar genres associated with the studio. - Greater potential for promotional events, Greater potential for promotional events – film might be considered red carpet worthy, festival worthy, award season worthy and part of a television tour campaign.
- Stronger social media campaigns, – studio’s track record will minimise risk and support film reaching audience online through personalised website and highly reputable social media sites
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Multiplatform release strategies(physical and digital, (physical and digital) – studio will
assess and ensure film reaches as wide an audience as possible whether in theatres, online, straight to DVD/Bluray/4K HD – maximised exposure guaranteed.
2
Q
Name a major film studio that distributes films globally
A
- Universal Pictures
- Sony Pictures Entertainment / Columbia – Tri-star Pictures
- Paramount Pictures
- 20th Century Fox
- Walt Disney Studios
- Warner Bros. Pictures
3
Q
Identify two marketing methods used by the distributors of Black Panther
A
-360 degree marketting experience
- Sygnergic alliances. e.g. Hasbro, Lexus
4
Q
Briefly explain two methods film conglomerates may use to reach a global audience
A
5
Q
Name the producer of Black Panther
A
- Marvel Studios
- Directed by Ryan Coogler
6
Q
Briefly explain two features of mainstream film production
A
7
Q
What is a media conglomerate? Provide an example.
A
8
Q
Marvel Studios
A
- Marvel is a subsidary of Walt Disney, which is a global conglomerate.
- Marvel is vertically integrated and can distribute as well as produce products.
9
Q
How did the film’s ties with Disney influence it’s distribution?
A
- Disney distributing the film meant they had a large budget, and resources to create a detailed marketing campaign.
10
Q
A
11
Q
A