Black Panther - Ownership & Control Flashcards

1
Q

Briefly explain two advantages of a major studio producing a film

A
  • Big budget, more money allows film to have a big crew, to shoot globally and to not be restricted like independent films, maximising audience appeal.
  • Casting of A-list actors, likely to attract fans/wider audiences and can be utilised in making film a star vehicle, minimising risk.
  • Hiring of high-profile directors,
  • High production values e.g. CGI / spectacular visuals, likely to attract mainstream audiences and allows film to maximise profit
  • Major film studios are part of a media conglomerate, (vertically integrated) system which (post-production) will allow for global distribution and / or cross – promotion opportunities, maximising film’s potential
  • Lucrative funding / partnership opportunities, more money may be invested in film to reach wider audiences, maximising exposure to film.
  • Wider release / global output, film can reach national and international audiences more easily and so will be on much more screens than independent films.
  • Audiences may have a sense of expectation, product quality
    guarantee can be linked with similar genres associated with the studio.
  • Greater potential for promotional events, Greater potential for promotional events – film might be considered red carpet worthy, festival worthy, award season worthy and part of a television tour campaign.
  • Stronger social media campaigns, – studio’s track record will minimise risk and support film reaching audience online through personalised website and highly reputable social media sites
  • Multiplatform release strategies(physical and digital, (physical and digital) – studio will
    assess and ensure film reaches as wide an audience as possible whether in theatres, online, straight to DVD/Bluray/4K HD – maximised exposure guaranteed.
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2
Q

Name a major film studio that distributes films globally

A
  • Universal Pictures
  • Sony Pictures Entertainment / Columbia – Tri-star Pictures
  • Paramount Pictures
  • 20th Century Fox
  • Walt Disney Studios
  • Warner Bros. Pictures
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3
Q

Identify two marketing methods used by the distributors of Black Panther

A

-360 degree marketting experience
- Sygnergic alliances. e.g. Hasbro, Lexus

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4
Q

Briefly explain two methods film conglomerates may use to reach a global audience

A
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5
Q

Name the producer of Black Panther

A
  • Marvel Studios
  • Directed by Ryan Coogler
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6
Q

Briefly explain two features of mainstream film production

A
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7
Q

What is a media conglomerate? Provide an example.

A
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8
Q

Marvel Studios

A
  • Marvel is a subsidary of Walt Disney, which is a global conglomerate.
  • Marvel is vertically integrated and can distribute as well as produce products.
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9
Q

How did the film’s ties with Disney influence it’s distribution?

A
  • Disney distributing the film meant they had a large budget, and resources to create a detailed marketing campaign.
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10
Q
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11
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