The Daily Mirror: Newspapers - Made For Audiences Flashcards
1
Q
Front Pages
A
- Image focused. Lots of pictures to interest the potential reader.
- Massive headlines (which can fill up most of page) and only a small section of the larger story (will use jump line to tell reader where to find the rest).
- Emphasis on colourful puff to
elaborate offers / promotions within. - Stories tend to be celebrity, TV or pseudo political in nature.
- Stories about children / families tend to also receive strongest reception. Sub Headlines used to elaborate on sometimes enigma laden headlines to fill-in-the-blanks.
2
Q
Back Pages
A
- One major sporting headline with a smaller secondary story down the
side or top / bottom of page. - Emphasis on large picture and massive headline to stress emphasis.
- Focus on football -a working class sport which is the most popular in the UK.
- Emphasis on national sports and teams over domestic (England more important than Arsenal, for example).
- Small amount of copy with jump line to relevant page inside again.
3
Q
Double Page Spreads
A
- Massive picture and headline but now all story across two pages - no jump line.
- Tends to focus on human interest story and / or issue of interest to left wing viewpoint (e.g.: unions, state of employment, cutbacks, etc.) but the emphasis is on the individual through interviews, quotes, etc.
4
Q
Editorials
A
- Often termed as the ‘Voice of the Mirror - Short, located down a side bar and focused on multiple topical events via smaller headlines / sub headlines.
- Offers comments in keeping with the Mirrors left wing ideologies.
- Favours strong values over the individual.
- Often supportive of Labour leader Keir Starmer, and other left-wing representatives.
5
Q
Letters Pages
A
- Celebrity and Television orientated.
- Comments of no ‘real substance’ reflecting ephemeral nature of popular culture, only mirroring attitude and opinion which largely supports the Mirror’s underlying ideologies.
