The Daily Mirror: Industry Context

Question 1

How does the Daily Mirror incorporate intertextuality and how is this reflective of it’s audience?

Answer 1

• The Daily Mirror often employs intertextuality and popular cultural images / references to better establish a connection to its largely ‘mainstream’ working class readership, often repackaged as parody or pastiche.
• It assumes that it’s audience are media ‘savvy’ and are well versed in aspects of popular culture enough to recognise irony and sarcasm and often uses references to these other texts to exploit its own political and social agenda.

Question 2

How do the lexical choices of The Daily Mirror work to resonate with their intended recievers?

Answer 2

• As a mostly working class newspaper, the content of the publication often imitates the speech / dialect patterns of it’s readers, better resonating with the audience who consume the product.

Question 3

How does The Daily Mirror employ comical language?

Answer 3

• The Mirror often employs puns, colloquialisms and cheeky euphemisms, often using Christian names (instead of the more informal surnames) to term a variety of well known politicians or celebrities as a form of affection.

Question 4

How does the Daily Mirror reflect it’s ideologies to the readers? Why is this important?

Answer 4

• The Daily Mirror relies on
  straight to the point, blunt and stern headlines and viewpoints, taken from the moral high ground, which reflects the strong honest working class ideologies of its readers.
• A core integrity which attempts to connect to the strong willed readership of this publication

Question 5

Historically, how has the Daily Mirror used Television and Radio adverts and why?

Answer 5

• Throughout its history the Daily Mirror has often employed Television and radio adverts broadcast during prime-time slots to further boost sales of their publication, consistently branding itself as the ‘fun and youth orientated’ alternative to the staid and stuffy news dissemination of its broadsheet competitors.

Question 6

How does the physical print copy of The Daily Mirror engage with readers?

Answer 6

• The Daily Mirror has employed a series of promotions and competitions within its pages to offer the readership
  a more inclusive and appreciable relationship with it’s writers, editors and owners.
• For example; free scratch cards, Bingo, Reader Voucher Discounts, etc.