Have You Heard George's Podcast?: Audience

Question 1

Target age demographic for HYHGP?

Answer 1

• 16+

Question 2

Target audience demographic for Radio 5 Live?

Answer 2

40+

Question 3

Target Gender demographic for HYHGP?

Answer 3

• Mixed gender

Question 4

Target social background for HYHGP?

Answer 4

• C2DE
• Ethnic Minorities
• Students

Question 5

Target social background for Radio 5 Live

Answer 5

• ABC1
• White
• Middle Class
• Formally educated

Question 6

4Cs Psychographics for HYHGP?

Answer 6

• Reformers

Question 7

Interests of target audience for HYHGP?

Answer 7

• Social Justice
• Reformation of society, Equal rights

Question 8

Interests of audience for Radio 5 Live

Answer 8

• Tradition
• Sport

Question 9

4Cs Psychographics for Radio 5 live

Answer 9

• Mainstreamers
• Resigned

Question 10

How will the content of HYHGP? appeal to the Radio 5 Live audience?

Answer 10

• Educated audiences will be engaged by the mix of poetry, politics, culture and philosophical ideas
• I.e The Cinema ending in the Grenfell episode

Question 11

How does the language used in HYHGP? engage younger audiences?

Answer 11

Within his podcasts he uses a variety of modern slang including street dialect which would help to engage young audiences.

Question 12

How does HYHGP? target ethnic minorities?

Answer 12

George focuses on issues that are relatable to black and other ethnic minority audiences.

Question 13

How does the Peabody encourage audience to engage with HYHGP?

Answer 13

The award will engage listeners looking for celebrated culturally reowned content

Question 14

Who is George The Poet?

Answer 14

George the poet is a London-born spoken word performer of Ugandan heritage. His innotative brand of musical poetry has won him critical acclaim both as a recording artist and a social commentator.

Question 15

How might George The Poet entice young black male audiences to HYHGP?

Answer 15

• George The Poet will engage audiences who are also young, black males, interested in spoken word. They may see him as a role model.
• He challenges traditional negative stereotypes of young black men, and many listeners would enjoy this unconventional more complex representation.

Question 16

Why might George The Poet’s education background attract readers?

Answer 16

George the poet attended the University of Cambridge and this might draw in eductated middle to upper class audiences.

Question 17

How does the music used in HYHGP? target audiences?

Answer 17

Predominantly black artist’s music is included in the podcast to add entertainment and further target modern black audiences.

Question 18

How does the podcast formatting and episode length target audiences?

Answer 18

• Reasonably short episodes of approx 25 minutes reflect the shorter attention spans of many individuals.
• Podcast format offers audiences flexibility of when where and how to access.

Question 19

How does podcasts, like HYHGP?, limit audience interaction and how is this resolved?

Answer 19

• As podcasts are pre-recorded rather than live, there are very few opportunities for active audiences to interact via phone ins and competitions.
• Instead, listeners can discuss on an app called Common Ground (Diversifcation)

Question 20

What is Common Ground?

Answer 20

• Common Ground is a space that aims to engage users in reflective and deeper thinking.
• A place where listeners of HYHGP? to respond and share with their own thoughts and discover new perspectives.

Question 21

Why is HYHGP? on Radio 5 Live?

Answer 21

• It could be an attempt by the BBC to broaden expand their listener base to secure their future.

Question 22

How does HYHGP seem relatable and family friendly?

Answer 22

His podcasts often feature his mum, his brothers, nephews and wife, making him seem relatable to listeners, and family friendly.

Question 23

How does HYHGP? guests further target ethnic minorities and why?

Answer 23

He features guests from a diverse range of ethnic backgrounds to engage diverse audiences.
This will appeal to audiences who often feel black ethinicity is underrepresented in the media.

Question 24

Intertexual references and their appeal to audiences in HYHGP?

Answer 24

• Clips from or references to other popular media products make the podcast feel fun and interesting.
• Referencing content from the 1980s and 1990s might suggest they are targeting audiences up to 45 years of age