Vogue - Industry Flashcards
1
Q
Other notable magazines owned by Conde Nast.
A
- Other magazines under Conde Nast include: Glamour, Allure, Teen Vogue, The New Yorker, Wired, Vanity Fair, and so on.
1
Q
Who created, owns and publishes Vogue?
A
- Created and published by a company called ‘Conde Nast.’
- Conde Nast is the biggest magazine publishers in the UK.
2
Q
When did Vogue begin?
A
- Vogue started in 1892
3
Q
History of American & British Vogue
A
- Conde Nast bought American Vogue in 1909.
- Then, a UK version was launched in 1916.
4
Q
History of Vogue’s success.
A
- Vogue thrived in the early 20th century, pre/during the War eras. as it provided audiences with an aspirational lifestyle that they dreamed of having.
- The magazine continued too prosper in the post war society (1940s-1960s) as women were enjoying the consumerism and emphasis on “treating yourself.” The popularity of fashion magazines increasing during this time also.
- In recent years, the magazine industry has struggle but Vogue has not. Vogue continues to sell approximately 200,000 copies a month in the modern day.
5
Q
Target audience of Vogue.
A
- Vogue is targetted primarily at a affluent readership.
- ABC1
- Mainstreamers/Aspirers
6
Q
Relevant Theory: Hesmondhalgh’s Cultural Industries Theory
A
- A huge number of global revisions of Vogue, including Russian, Portugese, Italian, Japanese, Indian and so on. This reflects Hesmondhalgh’s idea that powerful companies often replicate successful formats to maximise profits.
- Historically, Conde Nast takes risks which make Vogue stand out. For example, the use of colour photography in the 1930s. This was very expensive to produce therefore a affluent readership is further targetted. Product displays overt luxury and wealth.
- In the 1960s, Conde Nast was bought by Advanced Publishing. Advanced Publishing encouraged more modernity and risk taking with Vogue featuring the first African American model. This later paved the way for people of colour in the Magazine and modelling industry. This created the idea of Vogue being cutting edge and pushing boundries. (Brand Identity)
- Vogue has often collaborated with celebrities and notable editors, including: Caroline De Monco. (Synergy) This adds an element of quality andd exclusivity to the magazine.
- Additionally, Vogue has worked with numerous photographer, promoting a unity within their magazine. Vogue has launched several photographers into global fame. For instance, Cecil Beaton worked with Vogue which made his globally famous.
- Famous writers to come from Vogue; Virginia Wolf, Zadie Smith, JD Salinger.
- Due to all this, Vogue has constructed a reputation for finding talent which has never been found before.
7
Q
Notable editors and figues who have appeared in/or Vogue.
A
- Nelson Mandela has guest edited on French Vogue.
- Royal family members, such as: Princess Diana, have also featured on the front page of the magazine.
- Exclusive photos / articles about people like the Royal family, draws in global audiences and makes Vogue seem luxurious.
8
Q
Diversification and Vogue.
A
- Conde Nast diversified into fashion education, setting up a design college where budding fashion designers can learn what their craft.
- The Conde Nast Luxury Conference is an event that they organise to increase revenue further. People can go and hear some of the most high-end luxury designers talk.
- Vogue also have cafes and bars which further increases their revenue.
9
Q
Notable Fashion figures in Vogue
A
- Individual staff at Vogue have played a huge role in its success, often having their own reputations as being the pinnacle of fashion knowledge.
- Vogue has featured a number of iconic fashion figures, including: Anna Wintour (who has been very important to Vogue Magazine.)
10
Q
Anna Wintour
A
- Editor for Vogue magazine.
- She has a $2 million paycheck. With a $4 million annual check.
- Conde Nast loaned her $1.64 to buy a house.
- She gets a chauffeur driven car.
- She has a £200,000 shopping allowance, and a hotel suite to stay in.
- Anna Wintour has also changed the style of Vogue. Previously, models were the primary feature of the magazine but evolved to feature Hollywood celebrities. This began a trend with other magazines following suit and featuring celebrities on the front cover.
11
Q
When was Teen Vogue launched?
A
- Teen Vogue began in 2003
12
Q
When was Mens Vogue launched?
A
- Mens Vogue began in 2005
13
Q
The TV show related to Vogue.
A
- Amazon series: The Fashion Funder.
- The Conde Nast / Vogue Fashion fund gives financial support to new designers.
- Condo Nast turned this into a reality TV show idea with Amazon.
14
Q
Importance of Advertising and Vogue.
A
- Advertising is crucial in magazines such as Vogue as it earns them a huge amount of money.
- 1 full page of adverts in Vogue costs $36,000.
- Vogue readers often embrace the adverts in the magazine as they see Vogue as an opinion leader giving them ideas of what they should buy to have a certain lifestyle.
