Black Panther - Ownership & Control

Question 1

Briefly explain two advantages of a major studio producing a film

Answer 1

• Big budget, more money allows film to have a big crew, to shoot globally and to not be restricted like independent films, maximising audience appeal.
• Casting of A-list actors, likely to attract fans/wider audiences and can be utilised in making film a star vehicle, minimising risk.
• Hiring of high-profile directors,
• High production values e.g. CGI / spectacular visuals, likely to attract mainstream audiences and allows film to maximise profit
• Major film studios are part of a media conglomerate, (vertically integrated) system which (post-production) will allow for global distribution and / or cross – promotion opportunities, maximising film’s potential
• Lucrative funding / partnership opportunities, more money may be invested in film to reach wider audiences, maximising exposure to film.
• Wider release / global output, film can reach national and international audiences more easily and so will be on much more screens than independent films.
• Audiences may have a sense of expectation, product quality
  guarantee can be linked with similar genres associated with the studio.
• Greater potential for promotional events, Greater potential for promotional events – film might be considered red carpet worthy, festival worthy, award season worthy and part of a television tour campaign.
• Stronger social media campaigns, – studio’s track record will minimise risk and support film reaching audience online through personalised website and highly reputable social media sites
• Multiplatform release strategies(physical and digital, (physical and digital) – studio will
  assess and ensure film reaches as wide an audience as possible whether in theatres, online, straight to DVD/Bluray/4K HD – maximised exposure guaranteed.

Question 2

Name a major film studio that distributes films globally

Answer 2

• Universal Pictures
• Sony Pictures Entertainment / Columbia – Tri-star Pictures
• Paramount Pictures
• 20th Century Fox
• Walt Disney Studios
• Warner Bros. Pictures

Question 3

Identify two marketing methods used by the distributors of Black Panther

Answer 3

-360 degree marketting experience
- Sygnergic alliances. e.g. Hasbro, Lexus

Question 4

Briefly explain two methods film conglomerates may use to reach a global audience

Question 5

Name the producer of Black Panther

Answer 5

• Marvel Studios
• Directed by Ryan Coogler

Question 6

Briefly explain two features of mainstream film production

Question 7

What is a media conglomerate? Provide an example.

Question 8

Marvel Studios

Answer 8

• Marvel is a subsidary of Walt Disney, which is a global conglomerate.
• Marvel is vertically integrated and can distribute as well as produce products.

Question 9

How did the film’s ties with Disney influence it’s distribution?

Answer 9

• Disney distributing the film meant they had a large budget, and resources to create a detailed marketing campaign.