Super Human Product Context Flashcards
1
Q
A
2
Q
Product Context
Product Context
A
- The advert was created to promote the paralympic games.
- Devised and created by 4Creative
- Produced by Serial pictures and Somesuch (a global production company)
- Third campaign for the Paralympics.
- 4Creative is Channel 4’s creative agency.
- “We spotted an opportunity to present Paralympians in a way they hadn’t been before […] the realities of their lives, and, as with any elite athlete, the sacrifices they make in pursuit of greatness. […] paint a story of mental determination, not of disability.’ –> Lynsey Atkin, 4Creative’s Executive Creative Director.
- Decision made to change the focus of a previous campagin ‘Meet the Superhumans’ and instead emphasise the ‘Human’ rather than ‘Super’
3
Q
Director of the advert
Product context
A
- Bradford Young
- First African American to be nominated for 2017 film ‘Arrival.’
- Oscar nominated.
