Super Human Historical Context

Question 1

Historical context of Channel 4

Historical context

Answer 1

• Channel 4 earned broadcasting rights of the Paralympic games in 2010.
• First coverage of the games was in 2012.
• 2012 was also when Channel 4 launched a campaign called ‘Meet the Superhumans.’
• In 2016, their second campaign was titled ‘We’re the Superhumans.’
• There are contrasting representations in both adverts compared to the 2020 advert.