Magazine Terminology Flashcards
Anchorage
Where written text is used to ‘pin down’ the meaning of an image.
Brand Identity
This communicates a clear message about the target audience, it includes the image of the magazine (masthead, style, design etc.) as well as its ethos and values.
Caption
Words that accompany an image and explain its meaning.
Copy
The written text in an article or feature.
Cover Lines
Used on the front cover to give readers an insight into the content and main articles in the magazine.
Feature
A main article or story, often an extended article (two pages or more).
Headline
Written text that indicates the content of an article, usually in a large font, and positioned at the top of the page.
House Style
Consistent use of stylistic features (e.g. fonts, layout, colour palette) throughout the magazine.
Layout
The design of a page of a magazine, including the composition of written text, images, graphics, etc.
Masthead
The title of the magazine , usually positioned at the top of the front cover and on the contents page, it establishes a sense of the magazine’s brand identity.
Pull Quotes
Key phrases from an article that featured in a larger font to attract attention.
Sidebar
A brief article related to the main story on a page - may be placed in a box or written in a different font to separate it from the main article.
Standfirst
Short piece of written text between the headline and main article, to give more information about the article.
Strapline
Short phrase encapsulating the essence of the magazine, usually positioned below the masthead.
Typography
The visual appearance of written text, including the font style, size, spacing etc.
