The Daily Mirror : Newspapers Targeting Audiences

Question 1

Why is the choice and style of the main headline and central important?

Answer 1

• The choice and style of the main headline and central image are important in attracting the reader and in communicating the view the newspaper is taking on the particular story featured.
• For example, the headline ‘Thanks for Nothing’ and the sub-heading ‘Sunak’s Sickener’ used emotive language and alliteration to make its views clear about the mini budget in March 2022.

Question 2

What other pages reflect the ideology of The Daily Mirror?

Answer 2

• Other pages in the newspaper and on digital platforms will reinforce the ideology of the newspaper including the editorial ‘The Voice of the Mirror’, the letters pages and opinion pieces.

Answer 3

• The values, attitudes and beliefs of the newspaper and the way in which they represent particular stories will resonate with like-minded readers who may have chosen this newspaper because of its left-wing stance.
• Readers will be made to feel part of the newspaper’s community and that the stories and articles reflect their views.
• This audience will accept the preferred reading of the newspaper.

Answer 4

• Newspapers have had to adapt to survive, and the Daily Mirror has achieved this using new technologies. In May 2021, it became the UK’s number one website with 32 million
  monthly readers across all digital platforms.

Answer 5

• The digital platforms also enable the readers to interact with the newspaper and encourages them to post comments on the stories featured.
• Distributing the publication across digital platforms which allow it to be interactive and immediate will also appeal to younger audiences.