Tide: Cultural Context Flashcards

1
Q

Consumer culture and Tide

A
  • Print adverts from the 1950s conventionally used more copy than we’re used to seeing today.
  • Consumer culture was in its early stages of development and, with so many ‘new’ brands and products entering markets, potential customers typically needed more information about them than a modern audience, more used to advertising, marketing and branding, might need.
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