Super Human Product Context Flashcards
1
Q
Why was the advert created?
A
- The advert was created to promote the paralympic games.
2
Q
Director of the advert
Product context
A
- Bradford Young
- First African American to be nominated for 2017 film ‘Arrival.’
- Oscar nominated.
3
Q
Who devised and created the advert?
A
- Devised and created by 4Creative.
4
Q
Who produced the advert?
A
- Produced by Serial pictures and Somesuch (a global production company).
5
Q
What number campaign is this advert?
A
- Third campaign for the Paralympics.
6
Q
Who are 4Creative?
A
- 4Creative is Channel 4’s creative agency.
7
Q
What was the decision made when making Super.Human?
A
- Decision made to change the focus of a previous campagin ‘Meet the Superhumans’ and instead emphasise the ‘Human’ rather than ‘Super’
