Super Human Historical Context

Question 1

When did Channel 4 earn the broadcasting right of the Paralympic games?

Answer 1

• Channel 4 earned broadcasting rights of the Paralympic games in 2010.

Question 2

When was the first coverage of the Paralympic games?

Answer 2

• First coverage of the games was in 2012.

Question 3

What campaign was released in 2012?

Answer 3

• 2012 was also when Channel 4 launched a campaign called ‘Meet the Superhumans.’

Question 4

What campaign was released in 2016?

Answer 4

• In 2016, their second campaign was titled ‘We’re the Superhumans.’
• There are contrasting representations in both adverts compared to the 2020 advert.