Have You Heard George's Podcast?: Audience Flashcards

1
Q

Target age demographic for HYHGP?

A
  • 16+
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Target audience demographic for Radio 5 Live?

A

40+

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Target Gender demographic for HYHGP?

A
  • Mixed gender
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Target social background for HYHGP?

A
  • C2DE
  • Ethnic Minorities
  • Students
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Target social background for Radio 5 Live

A
  • ABC1
  • White
  • Middle Class
  • Formally educated
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

4Cs Psychographics for HYHGP?

A
  • Reformers
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Interests of target audience for HYHGP?

A
  • Social Justice
  • Reformation of society, Equal rights
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Interests of audience for Radio 5 Live

A
  • Tradition
  • Sport
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

4Cs Psychographics for Radio 5 live

A
  • Mainstreamers
  • Resigned
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How will the content of HYHGP? appeal to the Radio 5 Live audience?

A
  • Educated audiences will be engaged by the mix of poetry, politics, culture and philosophical ideas
  • I.e The Cinema ending in the Grenfell episode
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How does the language used in HYHGP? engage younger audiences?

A

Within his podcasts he uses a variety of modern slang including street dialect which would help to engage young audiences.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How does HYHGP? target ethnic minorities?

A

George focuses on issues that are relatable to black and other ethnic minority audiences.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

How does the Peabody encourage audience to engage with HYHGP?

A

The award will engage listeners looking for celebrated culturally reowned content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Who is George The Poet?

A

George the poet is a London-born spoken word performer of Ugandan heritage. His innotative brand of musical poetry has won him critical acclaim both as a recording artist and a social commentator.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

How might George The Poet entice young black male audiences to HYHGP?

A
  • George The Poet will engage audiences who are also young, black males, interested in spoken word. They may see him as a role model.
  • He challenges traditional negative stereotypes of young black men, and many listeners would enjoy this unconventional more complex representation.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Why might George The Poet’s education background attract readers?

A

George the poet attended the University of Cambridge and this might draw in eductated middle to upper class audiences.

17
Q

How does the music used in HYHGP? target audiences?

A

Predominantly black artist’s music is included in the podcast to add entertainment and further target modern black audiences.

18
Q

How does the podcast formatting and episode length target audiences?

A
  • Reasonably short episodes of approx 25 minutes reflect the shorter attention spans of many individuals.
  • Podcast format offers audiences flexibility of when where and how to access.
19
Q

How does podcasts, like HYHGP?, limit audience interaction and how is this resolved?

A
  • As podcasts are pre-recorded rather than live, there are very few opportunities for active audiences to interact via phone ins and competitions.
  • Instead, listeners can discuss on an app called Common Ground (Diversifcation)
20
Q

What is Common Ground?

A
  • Common Ground is a space that aims to engage users in reflective and deeper thinking.
  • A place where listeners of HYHGP? to respond and share with their own thoughts and discover new perspectives.
21
Q

Why is HYHGP? on Radio 5 Live?

A
  • It could be an attempt by the BBC to broaden expand their listener base to secure their future.
22
Q

How does HYHGP seem relatable and family friendly?

A

His podcasts often feature his mum, his brothers, nephews and wife, making him seem relatable to listeners, and family friendly.

23
Q

How does HYHGP? guests further target ethnic minorities and why?

A

He features guests from a diverse range of ethnic backgrounds to engage diverse audiences.
This will appeal to audiences who often feel black ethinicity is underrepresented in the media.

24
Q

Intertexual references and their appeal to audiences in HYHGP?

A
  • Clips from or references to other popular media products make the podcast feel fun and interesting.
  • Referencing content from the 1980s and 1990s might suggest they are targeting audiences up to 45 years of age