The Daily Mirror: Ownership Flashcards

1
Q

Who is Reach PLC?

A
  • Reach PLC is the largest commercial, national and regional publisher in the UK.
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2
Q

Who else does Reach plc publish?

A
  • The group publishes more than 240 national and local media brands from the Daily Mirror, the Daily Record, the Daily Express, to local newspapers such as the Manchester Evening
    News and Nottingham Post.
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3
Q

What is Reach PLC’s purpose?

A
  • Reach PLC states that they are: ‘Champions, Campaigners and Changemakers …… At Reach, we have a clear core purpose: speaking up and shining a light on the truth.’
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4
Q

What does Reach PLC regularly use to promote what idealogies?

A
  • The newspaper conglomerate regularly uses the opportunity to market across platforms, use synergy and publicise other media products which promote values and political agendas close to those of the organisation / newspaper.
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