The Times: Categories of Audiences Flashcards
1
Q
Target age audience of The Times
A
- The Times target audience is older with over half the audience aged 55+
2
Q
socioeconomic groups of The Times
A
- In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group.
- This means Times readers are likely to be professionals,
managers, in consulting, government & civil service industries or company
owners.
3
Q
4Cs
A
- They are likely to be in the Succeeder psychographic group.
- Audiences tend to have a liberal (central - neutral) / slightly right wing political stance.
4
Q
What is the reading age of The Times readers and how does this influence the content?
A
- Readers of the Times have a relatively sophisticated reading age (typical of ‘quality’ broadsheets readerships), hence the inclusion of multiple opinions and in depth analytical language / news report structure, indicating they are well-educated.
5
Q
Who is the intended audience in terms for gender?
A
- Slightly more of a male orientated newspaper readership, relating to the content of real ‘serious’ news and current affairs coverage with a lack of celebrity gossip, etc.
6
Q
A
- A larger readership in the south of the UK (especially in the London area), reflected in its slightly more right wing / politically neutral (at best), Conservative supporting, higher middle / upper class politics.
7
Q
A
- Secondary / Tertiary audiences includes a rising young readership (18-35) which bucks the trend regarding typical readers of print based newspapers - younger audiences who consume news tend to do it more online - but not for these young readers here.