The Times: Categories of Audiences Flashcards

1
Q

Target age audience of The Times

A
  • The Times target audience is older with over half the audience aged 55+
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2
Q

socioeconomic groups of The Times

A
  • In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group.
  • This means Times readers are likely to be professionals,
    managers, in consulting, government & civil service industries or company
    owners.
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3
Q

4Cs

A
  • They are likely to be in the Succeeder psychographic group.
  • Audiences tend to have a liberal (central - neutral) / slightly right wing political stance.
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4
Q

What is the reading age of The Times readers and how does this influence the content?

A
  • Readers of the Times have a relatively sophisticated reading age (typical of ‘quality’ broadsheets readerships), hence the inclusion of multiple opinions and in depth analytical language / news report structure, indicating they are well-educated.
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5
Q

Who is the intended audience in terms for gender?

A
  • Slightly more of a male orientated newspaper readership, relating to the content of real ‘serious’ news and current affairs coverage with a lack of celebrity gossip, etc.
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6
Q
A
  • A larger readership in the south of the UK (especially in the London area), reflected in its slightly more right wing / politically neutral (at best), Conservative supporting, higher middle / upper class politics.
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7
Q
A
  • Secondary / Tertiary audiences includes a rising young readership (18-35) which bucks the trend regarding typical readers of print based newspapers - younger audiences who consume news tend to do it more online - but not for these young readers here.
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