Super.Human Product Context Flashcards

1
Q

Why was the advert created?

A
  • The advert was created to promote the paralympic games.
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2
Q

Who devised and created the advert?

A
  • Devised and created by 4Creative.
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3
Q

Who produced the advert?

A
  • Produced by Serial pictures and Somesuch (a global production company)
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4
Q

What number campaign is this advert?

A
  • Third campaign for the Paralympics.
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5
Q

Who are 4Creative?

A
  • 4Creative is Channel 4’s creative agency.
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6
Q

What was the decision made about ‘Super.Human?’

A
  • Decision made to change the focus of a previous campagin ‘Meet the Superhumans’ and instead emphasise the ‘Human’ rather than ‘Super’.
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7
Q

Director of the advert

Product context

A
  • Bradford Young
  • First African American to be nominated for 2017 film ‘Arrival.’
  • Oscar nominated.
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