Channel 4 Context Flashcards
1
Q
Channel 4
A
- A public service broadcaster (PSB)
- NOT funded by the people but owned by them.
- Set up in 1982 by the UK Government
- Briefed to ‘create bold content,’ that was creative and take big risks that other channels wouldn’t.
- Channel 4 stands for providing a voice to minorities and to represent different viewpoints. E.g. Sexuality, ethnicity, disability and gender.
- These have beem the channels core motives since the 1980s.
2
Q
Historical context of Channel 4
Historical context
A
- Channel 4 earned broadcasting rights of the Paralympic games in 2010.
- First coverage of the games was in 2012.
- 2012 was also when Channel 4 launched a campaign called ‘Meet the Superhumans.’
- In 2016, their second campaign was titled ‘We’re the Superhumans.’
- There are contrasting representations in both adverts compared to the 2020 advert.