Channel 4 Context

Question 1

Channel 4

Answer 1

• A public service broadcaster (PSB)
• NOT funded by the people but owned by them.
• Set up in 1982 by the UK Government
• Briefed to ‘create bold content,’ that was creative and take big risks that other channels wouldn’t.
• Channel 4 stands for providing a voice to minorities and to represent different viewpoints. E.g. Sexuality, ethnicity, disability and gender.
• These have beem the channels core motives since the 1980s.

Question 2

Historical context of Channel 4

Historical context

Answer 2

• Channel 4 earned broadcasting rights of the Paralympic games in 2010.
• First coverage of the games was in 2012.
• 2012 was also when Channel 4 launched a campaign called ‘Meet the Superhumans.’
• In 2016, their second campaign was titled ‘We’re the Superhumans.’
• There are contrasting representations in both adverts compared to the 2020 advert.