Magazine Terminology Flashcards

1
Q

Anchorage

A

Where written text is used to ‘pin down’ the meaning of an image.

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1
Q

Brand Identity

A

This communicates a clear message about the target audience, it includes the image of the magazine (masthead, style, design etc.) as well as its ethos and values.

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2
Q

Caption

A

Words that accompany an image and explain its meaning.

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3
Q

Copy

A

The written text in an article or feature.

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4
Q

Cover Lines

A

Used on the front cover to give readers an insight into the content and main articles in the magazine.

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5
Q

Feature

A

A main article or story, often an extended article (two pages or more).

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6
Q

Headline

A

Written text that indicates the content of an article, usually in a large font, and positioned at the top of the page.

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7
Q

House Style

A

Consistent use of stylistic features (e.g. fonts, layout, colour palette) throughout the magazine.

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8
Q

Layout

A

The design of a page of a magazine, including the composition of written text, images, graphics, etc.

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9
Q

Masthead

A

The title of the magazine , usually positioned at the top of the front cover and on the contents page, it establishes a sense of the magazine’s brand identity.

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10
Q

Pull Quotes

A

Key phrases from an article that featured in a larger font to attract attention.

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11
Q

Sidebar

A

A brief article related to the main story on a page - may be placed in a box or written in a different font to separate it from the main article.

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12
Q

Standfirst

A

Short piece of written text between the headline and main article, to give more information about the article.

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13
Q

Strapline

A

Short phrase encapsulating the essence of the magazine, usually positioned below the masthead.

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14
Q

Typography

A

The visual appearance of written text, including the font style, size, spacing etc.

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15
Q

Main Image

A

A key visual element of the front cover that usually dominates the page. It could be a model/celebrity or other picture that is relevant to the magazine content.