econ ch. 4 Flashcards
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microeconmics
is the area of economics that deals with behavior and decision making by small units, such as individuals and firms
demand
the desire, ability, and willingness to buy a product
demand schedule
a listing that shows the various quantities demanded of a particular product at all prices that might prevail in the market at a given time
demand curve
a graph showing the quantity demanded at each and every price that might prevail in the market
law of demand
the quantity demanded of a good or service varies inversely with its price
market demand curve
the demand curve that shows the quantites demanded by everyone who is interested in purchasing the product
marginal utility
the extra usefulness or satisfaction a person gets from acquiring or using one more unit of a product
diminshing marginal utility
that the extra satisfaction we get from using additional quantities of the product begins to diminish
change in quantity demanded
a movement along the demand curve that shows a change in the quantity of the product purchased in response to a change in price
income effect
the change in quantity demanded because of a change in price that alters consumers real income
the substitution effect
is the change in quantity demand because of the change in relative price of the product
change in demand
bevcause people are now willing to buy different amounts of the product at the same prices
substitutes
because they can be used in place of other products
complements
other related goods
elasticity
a measure of responsiveness that tells us how a dependent variable such as quantity responds to a change in an independent variable such as a price