Amazon Pinpoint | Event Details Flashcards
What are demographics in Amazon Pinpoint?
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Amazon Pinpoint | Mobile Services
The Demographics tab provides a breakdown of the device attributes for your app users. You can also see custom attributes that you define.
What are Events?
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Amazon Pinpoint | Mobile Services
Custom events are defined entirely by you. They help track user actions specific to your app or game. The Events tab provides a view of how often custom events occur. Custom events can be filtered based on attributes and their associated values.
You create custom events by naming them, such as “Item Bought” or “Button Pressed”, and then adding context by specifying attributes (for qualitative measure) and metrics (for quantitative measure). For example, if your business goal is to track purchases of items from within the app, you can use “Item Bought” as a custom event, “Item XYZ” as an attribute, and “Item Price” as the metric. The custom events report enables you to search and filter for each attribute or metric. For example, you can find how often “Item XYZ” was purchased or how often “Item Price” was $1.99. You can also review the weighted average of metric values (per session) and track minimum, maximum, or average metric values. As a best practice, we recommend that custom event names be broad and attribute names be specific.
What are the benefits of using custom events?
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Amazon Pinpoint | Mobile Services
Custom events help you understand user actions specific to your app. A game developer might want to understand both how often a level is completed and how much health each player has left at the end of that level. With custom events, you can create an event called “level_complete”, with “add_level” as an attribute, and “health” as an attribute value. Each time a level is completed, you can record a “level_complete” event with the name of the level and the player’s health. By reviewing the data in the Events tab, you might discover that level 3 is too easy because players always finish with maximum health. You could then adjust the level’s difficulty to better challenge and engage players, which might improve retention.
Are there limits for using custom events in my app?
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Amazon Pinpoint | Mobile Services
You can have up to 1,500 unique custom event types per app and up to 40 attributes and metrics per custom event. For more information on these and other limits affecting custom events, see the Amazon Pinpoint documentation.
What are segments?
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Amazon Pinpoint | Mobile Services
Segments are defined with usage attributes. These attributes include usage criteria (such as when the app was last used), device attributes (such as app version, platform, and country), and custom attributes that you define. You use these attributes to define a subset of users from within your total user base. Segments can also be a static list of pre-defined users.
What are custom attributes?
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Amazon Pinpoint | Mobile Services
Amazon Pinpoint provides 40 custom attributes. You can use these to customize your segmentation for your unique use cases. Each custom attribute can store up to 50 values.
