Assassin's Creed Franchise

Question 1

Ownership & production

Answer 1

Assassin’s Creed: Liberation = Part of ACF
Highly popular, with a pre-sold fanbase

Published by Ubisoft = Large global company
Powerful, with lots of resources & big marketing budgets

Question 2

Marketing-Traditional media

Answer 2

TV promos using gameplay footage = Lets audience preview experience

Posters feature poses & styles similar to other AC games
Strong intertextuality-Appeals to pre-sold fans

Question 3

PS Vita

Answer 3

New handheld console at the time

Few games available-Increased demand for both game and console

Represented growing popularity of portable gaming

Question 4

Aveline

Answer 4

Mixed-race female protagonist = Unusual in gaming

Challenges typical stereotypes (not sexualised)
Aveline = Strong, independent, fighter

Unique selling point (USP) for progressive or diverse players

Question 5

Social media use

Answer 5

Range of YouTube videos = Gameplay tips, trailers

Targeting online audiences who game & browse

Helped Ubisoft reach global audiences

Question 6

Digital distribution

Answer 6

Available via Xbox Arcade, PlayStation Store, Steam
Digital downloads = harder to regulate
Easier access for underage players

PEGI 18 rating = Due to violence
Still widely accessible despite regulation

Question 7

Social interaction

Answer 7

PS Vita online features = Play with friends
Adds interactivity, supports online gaming culture

Question 8

Target audience

Answer 8

Fans of previous games and historical content (e.g. slavery, politics)

Mixed-race or ethnic minority audiences